Why buy organic?
How our clothing is made is super important to us and is the reason we decided to stock organic from the day we opened. And all of our clothes – from baby to older kids – come from ethical suppliers who care how the items are manufactured.
It’s not always easy, but a lot of us are doing everything we can to minimise our impact on the environment, so why should organic cotton be part of this?
Conventional cotton is full of nasty chemicals
Conventional cotton is classed as one of the least sustainable natural materials and last year was labelled as one of the worlds dirtiest crops due to its use of pesticides. The pesticides it’s sprayed with, and the other chemicals used in cotton production, pollute waterways and damage the health of the people growing and harvesting crops.
Organic cotton farmers use only approved fertilizers, herbicides and pesticides, made from plants, animals and minerals. This reduces the risk of health issues from the residual chemicals in clothing, while at the same time protecting workers and reducing pollution.
And toxic chemicals - including chlorine bleach, ammonia and heavy metals - are regularly used in the manufacturing process for conventional cotton.
Organic cotton products don’t use any of these.
Organic cotton reduces environmental footprint
Organic cotton does not use pesticides; therefore the production of organic cotton clothing doesn't damage soil, has less impact on the air and uses 88% less water and 62% less energy. .
Conventionally grown cotton needs a huge amount of water; using 2,168 gallons to produce a t-shirt compared to 86 gallons for an organic cotton t-shirt. Research indicates that growers of organic cotton rely more on rainwater than any other sources.
Protect our oceans and seas
Conventional cotton is often combined with synthetics like acrylic, fleece and polyester. These synthetic microfibres are released when clothing is washed and around 1.7 million tons end up in the sea each year – not good for marine animals and sea-life ecosystems.
If you want to avoid contributing to this, ditch synthetic fabrics altogether, including conventional cotton blends. Certified organic cotton is 100% pure.
Purchasing power makes a difference
The more people choose organic cotton, the more manufacturers will consider switching to a safer and more ethical supply chain. Win win all round!